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BARS & CLUBS: Irony fails at Thunder Jackson's
Thunder Jackson's. Even the name sounds bombastic. This new Bleecker Street "urban roadhouse" sports bar is pretty much what you might expect of a Bleecker Streeet "urban roadhouse" sports bar.
When I first heard whispers that they served forties in paper bags, the first thing I thought, for obvious reasons, was "that's obnoxious."
Then I read Eater's affirmation of the fact— they succinctly break it down in a post.
An excerpt: "The place serves forties in brown paper bags. There's just no better gimmick for making your yuppie bar stand out than appropriating a clichéd symbol of poverty. Now a look at the food and clientele."
A fab photo of a heard of faceless blue-shirts with nice watches promptly follows.
I'm not sure that serving forties in a Village sports bar is ironic, funny, or cute. I actually think it's silly and kind of mean. Maybe they thought since they bill themselves as an "URBAN roadhouse," it might be amusing. All it really does is contribute to young professional-types running around telling all their buddies about how awesome it was that they sipped forties at the bar after work (and closed out with a corporate AmEx).
-Perrie Samotin
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