FOOD NEWS: Leading PR Co's Merge
Today the news was revealed that KB Network News and The Hall Co. would merge to form KBHall Creative Group. The companies alerted their respective clients yesterday and some today, but planned to let the press in on the news tomorrow. Early leakage from Eater got to them before KBHall could. From the release:
“We can’t think of a more natural partnership than this one with The Hall Company,” says Karine Bakhoum, President of KB Network News, founded in 1993. “Steven Hall and I worked together many years ago and have been friendly competitors for the past 12 years. In fact we were among the first to open hospitality specific PR companies creating a niche business that has since spearheaded several other boutique agencies. Together we are now able to take our client services one step further by offering a wider range of marketing, consulting and public relations capabilities that have become crucial to our ever evolving industry.”
A celebration is planned for Monday night at the Empire Hotel Rooftop - Jeffrey Chodorow's rooftop spot that he and the Empire went to greath lenghts to deny he had any involvement in. That didn't last long. Let's hope KBHall does.